A good brand identity needs to be consistent – meaning that the visual style of the company should be the same everywhere a customer (or potential customer) may see it. That means the visual tone and appearance of the website should fit nicely with the marketing materials, the packaging of a product and even the gift cards that a company produces.
Creating a well-crafted gift card can be a fun challenge for a designer, as it needs to look a bit more special and visually appealing compared to other branded items. The design also needs to reflect the brand effectively – whether that means being fun and quirky or serious, sleek and stylish, amongst many other personality types. While many gift cards out there look quite samey, there are some companies who have been real thought, care and attention into the design of theirs. I wanted to dig out some examples that I thought were particularly stylish and interesting – and hopefully you’ll find them a useful source of inspiration for your next design project.
If you know of any other creatively designed gift cards that deserve to make the list – or if you’ve designed any yourself – please do let us know about it in the comments and share what you’ve discovered.