Gone are the days when brands and companies used to have websites for mere presence on the web. Now, websites serve more than just the company information. Websites are now viewed as Big Bucks! Internet has removed all the boundaries. eCommerce websites have helped many companies to connect with audiences globally. Brands now do not need to rely on customers to come to their physical shop, choose what they want and then buy. eCommerce websites have helped tremendously to reduce the buying cycle. In my view, the one industry that has flourished leaps and bounds is the Fashion industry. You could now see a lot of fashion eCommerce websites advertising their products and coupon codes on different ad networks.
A fashion eCommerce website encompasses clothing, shoes, lingerie, fashion accessories like handbags, etc. It has become very easy for new start-ups to get their business online and start selling to a global audience. Many companies have went for an ecommerce software to get their businesses online and many have also got it done from the scratch.
Two most important features in fashion ecommerce websites should be the overall design of the website and the navigation. Fashion industry in itself is very skeptical about the design of the clothing lines, thus the design of the website also becomes crucial. Also, the navigation should be simple, it should not overwhelm the customer.
In this post we are publishing 35 really creatively designed fashion ecommerce websites. Hope these might help designers to create one that gets traffic as well as conversions!
In the meanwhile you may want to read a few of our fashion related articles
Bon Prix Fashion eCommerce Website
New York & Company
Dolce & Gabbana
Stella & Dot
Between The Flags
Rugby – Ralph Lauren