Much like your business card, a well crafted brochure is an essential piece of marketing collateral you really can’t do without. And brochures can come in many guises. Brochure printing has taken a whole new dimension. The most popular and commonly seen is the traditional bi-fold single sheet, printed on both sides and folded in half, or the tri-fold, which is folded into thirds. With a bi-folded brochure you get four workable panels for text and imagery, while the tri-fold creates six. But the options don’t end there. There’s die-cutting to consider, pop-ups that create a real sense of occasion, or fold-outs that add a dash of the unexpected. If you’re stuck for inspiration or looking for ideas on ways you can push your brochure printing budget a little further, here we take a look at ten excellent examples of beautiful brochure designs.
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There’s the stunning use of colour, the sensuous use of language and the beautiful typography you notice on first glance, then there’s the fact that this example is hiding a little secret. Thanks to the extending, concertina-effect, this brochure, the 2008 calendar on the Behance Network, is a delight to behold.
Here’s how die cutting can work in its simplest form. Notice the way in which the graphic seems to seep across the pages, and the iconic use of simple black on white. It just goes to show that it doesn’t take a full-colour print with show-stopping photography to generate interest and garner attention.
This example features a more complex approach to using die-cut techniques. In order to showcase the intricacy at its best, the designer has opted for colour blocks over busy images and photography, letting the design do the talking.
On the other hand, here is how to showcase beautifully shot photography at its very best. This is a Japanese binding brochure, for the company Creative Butter, which can be read on both sides. It features two tear-out postcards that customers can use – a brilliant way to add interest to your design.
This example, produced by a collective of ten designers for Kansas Repertory Theatre, uses copy to create personality and charm. The speech bubbles are intended to represent dramatic dialogue, while the content symbolises the varied responses that plays can create in their audiences.
While the standard brochure may be a flat bi-fold format, this beautiful example breaks all the traditions. A pop up brochure may be more expensive to produce, but the excitement-factor it creates is surely worth the extra spend. Compelling, interactive and unexpected, a pop up brochure undoubtedly encourages potential customers to engage on an immediate level with your brand.
This brochure isn’t only beautiful on the outside; it’s beautiful on the inside too. Produced by FAME, a retail branding agency in order to help reduce their carbon footprint, the Eco Freako brand was created to help get their employees’ buy-in on going green. It’s printed on pieces of leftover office scraps and was designed to work alongside a series of office signs to highlight recycling receptacles. Note the fantastic attention to detail and organic appeal of the curved edges – simple but undeniably effective.
Who says brochures have to follow standard paper shape and size? Take a look at this example for Paniq. Simply by shunning traditional print formats you can create something effortlessly attention-grabbing.
This gorgeous example for Gusso Flores florist is alive with colour, texture and charm. By repeating the same image, the designer of this brochure avoids the stereotypically over-worked, sentimental and florid design-trap creative work for this kind of client can often produce.
This playful, tri-fold design for the recruitment campaign for TEDxSaigon, shows how sometimes the simplest approach is by far the most beautiful. Using just black and red, and a minimalist monogram concept, this popular design proved a real head turner in the industry.